http://www.regancunliffe.com/2008/07/15/say-no-to-low-paying-branding-campaigns/ Blogging Social Media, Marketing, TV, Music... Wed, 07 Jan 2009 10:46:09 +0000 http://wordpress.org/?v=2.3.1 http://www.regancunliffe.com/2008/07/15/say-no-to-low-paying-branding-campaigns/#comment-12 Peter J Wed, 16 Jul 2008 13:56:00 +0000 http://www.regancunliffe.com/2008/07/15/say-no-to-low-paying-branding-campaigns/#comment-12 I agree entirely, Regan. Advertisers are cashing in in a big way, adverts like that Prime one are very unfair to be put in as PPC campaigns. I think when Google AdWords do dispense visually branded campaigns like the vodafone one they should have to up the revenue share, or make revenue a proportional split between Ad Company and Content Publisher so that both sets of revenue rise together. I agree entirely, Regan. Advertisers are cashing in in a big way, adverts like that Prime one are very unfair to be put in as PPC campaigns. I think when Google AdWords do dispense visually branded campaigns like the vodafone one they should have to up the revenue share, or make revenue a proportional split between Ad Company and Content Publisher so that both sets of revenue rise together.

]]> http://www.regancunliffe.com/2008/07/15/say-no-to-low-paying-branding-campaigns/#comment-11 iJump.co.nz » Change Podcasting » Notes from the Interactive Marketing Summit Wed, 16 Jul 2008 05:27:46 +0000 http://www.regancunliffe.com/2008/07/15/say-no-to-low-paying-branding-campaigns/#comment-11 [...] 16 July 2008: Throng ’s Regan Cunliffe has also posted a feisty response to some of the subjects covered at the summit . Look out for an upcoming Jump In interview with [...] […] 16 July 2008: Throng ’s Regan Cunliffe has also posted a feisty response to some of the subjects covered at the summit . Look out for an upcoming Jump In interview with […]

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